Today You Tube launched an amazing new program called Creators for Change. It's a global initiative to support creators who are tackling social issues and promoting awareness, tolerance and empathy on their YouTube channels.
They selected a handful of prolific and very successful YouTubers including my friend and forever girlcrush Franchesca Ramsey (Chescaleigh) as their first class of Ambassadors. These ambassadors will be given money by YouTube to produce a video of their choice on an issue that matters to them.
In addition, the Creators for Change program wants to help other creators who may not yet have ventured into the social good category, not be afraid to do so. And that's where I come in!
I was privileged enough to work with Upworthy to develop 5 key lessons of social change video that will help newbies tackle tough topics authentically and effectively. The lessons went live on the site today and I'm so proud to have been a part of a project that is going to put more meaningful content into the world. Take a look: